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François Daubinet

Client

Messika

Project type

Art direction - Pastry creation - Content creation - Influence

Pitch

Luxury jewelry brand Messika called on François Daubinet to create an optical illusion pastry of their iconic jewel So Move XL. The aim of this carte blanche creation was to create a 15-second video for social networks, which the pastry chef (and friend of the brand) handled with his photographer Géraldine Martens.

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Optical illusion

To imitate gold and diamonds, François Daubinet worked with cast and gilded sugar, which was then shattered with a hammer.

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messika-right.jpg

Next creation

So Good